(Founder Stories) Birchbox: Helping People “Find What They Didn’t Know They Wanted”

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In part II of Chris Dixon's interivew with Birchbox founders Hayley Barna and Katia Beauchamp, Dixon asks if Birchbox fits into what could be considered the trend of subscription commerce.Beauchamp believes they do. Barna meanwhile points out "there are a lot of different flavors" of subscription. In comparison to Diapers.com, Barna says Diapers solves "convenience" and "replenishment" while Birchbox offers a way for people "to find what they didn't know they wanted." ]]>